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Tribal Knowledge and Campfires, or How I Learned to Stop Worrying and Love The Borg

By Peter Ostrow

Every great salesperson is a great storyteller. What is the best way for a complex, mobile sales organization to capture and disseminate all the right knowledge to all customer-facing stakeholders?

Do you remember how, some years ago, the new-fangled content and knowledge management platforms we invested in were going to single-handedly replace the office water cooler as the source of all corporate knowledge? How did that work out for you?

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Source: Aberdeen Group

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