By Peter Ostrow
Every great salesperson is a great storyteller. What is the best way for a complex, mobile sales organization to capture and disseminate all the right knowledge to all customer-facing stakeholders?
Do you remember how, some years ago, the new-fangled content and knowledge management platforms we invested in were going to single-handedly replace the office water cooler as the source of all corporate knowledge? How did that work out for you?
Source: Aberdeen Group