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How Does Third Party Research Support Content Marketing: A Q&A with Trip Kucera

By Andrew Moravick

Recently, I sat down with Aberdeen Group‘s CMO-in-Residence, Trip Kucera to discuss the value of third party research in content marketing. As Trip talks to B2B marketers every day about their content marketing strategies and challenges, his insights are particularly relevant on what the best practices are for the Best-in-Class. Here are just a few of the key points we gleaned, but for even more insights, you can check out Trip’s latest post about third party research on CMO Essentials.


Source: Better Demand Gen

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