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Solving the Sales Ops Rubik’s Cube: SunGard Fits All the Puzzle Pieces Together

By Peter Ostrow

While the majority of Aberdeen’s published Sales Effectiveness research draws conclusions from the aggregated survey responses of hundreds of sales leaders, there is also value in exploring the singular, deep, and narrow story of one identified customer case study. The recent re-invention of the Sales Operations function at SunGard Financial Systems provides us with real-life insight and guidance, regarding how Best-in-Class companies deploy and integrate a significant number of technology and service enablers.

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Source: Aberdeen Group

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