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The Harte Hanks Blog

Social Service Makes it Right

By Omer Minkara Earlier this month I posted a brief summary of my experience with Amica. Within that post, I shared that despite receiving a promotional mailer to get a quote, the company indicated that I wouldn’t qualify for one. The takeaway from the post was recommending organizations to establish a single view of the customer across different silos in the business in order to deliver consistent messages across different touch-points…. …read more

Source: Aberdeen Group

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