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The Harte Hanks Blog

Scoring Points in Sports Franchise-related Data Quality

By Matthew Desmarais

The data team in a professional, premier, or major college sports organization is an awfully lonely group. Other departments, especially the more glamorous ones such as marketing or player personnel, are treated to large budgets and plenty of attention. These groups receive executive buy-in and are seen as strategic to the organization. And while the team spends money and time satisfying the latest “entitled” player or updating the already excessive facilities, the data professionals (like in many organizations) struggle to win funding and approval to build out their critical data assurance and data management projects.


Source: Trillium Software

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