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Sales and Marketing Alignment: A Primer on Successful Collaboration

By Peter Ostrow

Thumbnail for 6002In the business-to-business (B2B) arena, a well-known source of tension has often been associated with the delicate relationship between the marketing and sales lines of business. Whether born out of legitimate complaints or the mutual frustration of not achieving adequate customer acquisition results, the finger-pointing can become predictable, if not childish: “These leads stink!”… “You couldn’t close a screen door in a hurricane!” Fortunately, modern leaders in both practice areas are increasingly held accountable for fact-based, measurable business results that take emotions off the table, and are empowered by contemporary technology tools that promote and reward a more collaborative and are empowered by contemporary technology tools that promote and reward a more collaborative and team-oriented approach. – See more at: http://blogs.aberdeen.com/customer-management/sales-and-marketing-alignment-a-primer-on-successful-collaboration/#sthash.A5cQBf7J.dpuf

Read More >> Source: Aberdeen Group

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