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Why Sales Enablement is No Longer a Nice-to-Have

By Peter Ostrow

If the title of this blog doesn’t fulfill your daily quota of worn-out corporate aphorisms, here’s another: “The only thing that’s constant in business is change.” There is, however, a reason why these phrases persist: they are accurate, relevant, and can help us succeed. In the case of the latter, you’d have to have lived in a cave (another overcooked metaphor) for a couple dozen years to not understand the tidal shift that B2B selling has experienced, due to the consumerization of enterprise technology use.

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Source: Aberdeen Group

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