By Peter Ostrow
Do you remember the great chemistry between Jack Palance and Billy Crystal in “City Slickers”? Jack’s rugged character, Curly, shared a famous “one thing matters” philosophy that aptly applies to this blog series on Sales Enablement: the only thing that really matters in B2B enterprises is the customer. No longer do we sell products; customers buy solutions. No longer is hitting our quota number the only pursuit; it’s all about the buyer’s journey. Let’s face it: much as it’s a great time to be a New England sports fan, it’s a wonderful time to be a customer.
Source: Aberdeen Group