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Only One Thing Matters. Do You Know What it Is?

By Peter Ostrow

Do you remember the great chemistry between Jack Palance and Billy Crystal in “City Slickers”? Jack’s rugged character, Curly, shared a famous “one thing matters” philosophy that aptly applies to this blog series on Sales Enablement: the only thing that really matters in B2B enterprises is the customer. No longer do we sell products; customers buy solutions. No longer is hitting our quota number the only pursuit; it’s all about the buyer’s journey. Let’s face it: much as it’s a great time to be a New England sports fan, it’s a wonderful time to be a customer.

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Source: Aberdeen Group

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