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Meeting the Challenge: Modern Selling Best Practices for the Pharmaceutical Sector

By Peter Ostrow The bulk of Aberdeen’s Sales Effectiveness research results in non-industry specific, far-reaching recommendations, so it is valuable to more closely examine whether certain verticals are more or less tuned-in to best practices revealed in the research process. A new Research Brief assesses the always-challenging pharmaceutical sales sector, a high-stakes and competitive arena full of big deals, big profits, and heavy regulations. Setting the Stage: An Industry like No… …read more

Source: Aberdeen Group

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