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The Harte Hanks Blog

The Marketing Fish Finder: Using Data to Identify New Market Opportunities

By Andrew Moravick

As marketers, give us a lead and we’ll be set for a minute, teach us how to get leads, and we’ll be set for our careers… The framework of the old “teach a man to fish…” proverb fits well for marketing not only because it’s a good life lesson, but also because marketing and fishing actually do have a lot in common. Unfortunately, one of the strongest commonalities between fishing and marketing is that both endeavors revolve around targeting limited resources. Just as aquatic ecosystems can be overfished, so too can our target audiences become over-marketed.


Source: Better Demand Gen

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