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The Harte Hanks Blog

Marketing Above Expectations: More Lessons from the 2014 World Cup

By Andrew Moravick

No time, no budget, no resources… no problem. In marketing, we’re regularly under pressure with the odds against us and time winding down. As we’ve seen thus far in this 2014 World Cup, though, even in the most dire situations, all it takes is the right vision in the right moment and the right drive and pure magic can happen. In marketing, our work may not warrant the same world-wide intrigue, but we too can create captivating moments with little more than the right opportunity, and here are just a few ways the World Cup has shown us how to do it.


Source: Better Demand Gen

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