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The Harte Hanks Blog

How We’re Thinking about Customer Success at Aberdeen / Harte Hanks

By Trip Kucera Becoming Aberdeen’s VP of Client Success & CMO-in-Residence has given me valuable perspective into what makes customer success possible. As a content marketing services organization, our clients’ success is dictated by their ability to effectively utilize content in their marketing campaigns. Our team doesn’t go into deep content marketing or marketing automation consultation, but we do have three pillars that form Aberdeen’s approach to client success: Customer experience Project delivery Content… …read more

Source: Aberdeen Group

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