We sat down with Michel Reid, Strategist, who brings more than 15 years of human-centered solution design and client services experience to Harte Hanks, with a focus on communications strategy in both B2B and B2C across all mediums. With a degree in Mechanical Engineering and Engineering Design from Carnegie Mellon University, he knows how to create the most effective strategies using design and engineering principles. Prior to joining Harte Hanks, Michel was a strategist for Electronic Ink and Blue Diesel, working with some seriously impressive companies (name a high-end car company – I bet it’s on his list). Did we mention he’s also a Six Sigma Green Belt? Read on.
Q: Tell us what a typical day at Harte Hanks looks like from your perspective.
A: My day is spent developing new methodologies and strategic offerings; providing competitive analysis, multichannel strategic plans across multiple channels, including website strategic planning and customer relationships programs. I also spend time in consultation with our account management teams.
Q: What is your role in making customer interactions smarter and how did you get there?
A: I advise clients on omnichannel strategy and planning in both business and consumer verticals, including CRM, relationship marketing programs, websites, mobile, social media and e-mail relationship programs. I spend a lot of time reading research and analyses (both primary Harte Hanks and secondary) from a wide variety of sources in order to offer both a wide landscape view of the world and also enable Harte Hanks to provide a POV on how each client might move forward uniquely and successfully.
Q: What is your favorite part of working for Harte Hanks?
A: This is an easy one! My favorite part of working for Harte Hanks is absolutely the people. Working with very smart people who are just as passionate as I am to do great work for our clients is what keeps me going.
Q: What about the future of marketing are you most excited about? Trends? Tools? Platforms?
A: I am most excited about the trend toward truly relevant trigger-based conversation with customers. It brings marketing as close as I can imagine to having a real, human, one-to-one conversation with each and every customer. Maybe what attracts me is the inherent yin-yang of simplicity and complexity that such an endeavor implies….
Q: What is something about you that very few people know?
A: Not all of this is “secret” by any means, but still…I love cars and everything about them. I also love helping people fix their cars, even if they’re not broken, per se. I’ve been to Africa, Europe and Asia, but not yet to South America, Australia or Antarctica. My father is a world-class Jazz bassist, Rufus Reid.