Belinda Casper, Group Account Director
Belinda is a leader in the direct marketing industry. She’s been with Harte Hanks for more than 25 years, and has 30+ years of experience in leading operation, strategic and account management teams, primarily supporting financial clients. Belinda’s proven leadership in managing cross-functional teams within our organization insures seamless integration with the data, analytics, strategy and execution teams. She’s the real deal. I think we need to know more about this Harte Hanks rock star, don’t you?
Q: Tell us what a typical day at Harte Hanks looks like from your perspective.
There really isn’t such a thing as a typical day for me, and this is why I’ve loved my job all of these years! Each day and each client brings a new challenge and an opportunity to learn, grow and help our clients continue to evolve and succeed. The only thing that might be typical about my day is the fact I’m on a lot of calls. But each day, these calls are different based on the subject, and who’s on the calls.
Q: What is your role in making customer interactions smarter and how did you get there?
I lead the account team who supports our financial clients. In doing so, we are leading multi-functional teams, which provide strategic, creative, analytics, and database services for our financial clients.
Q: What is your favorite part of working for Harte Hanks?
I love working with many people from different disciplines and backgrounds internally and with many different clients. The evolution of marketing and financial services ensures the opportunity for continuous learning and growth. But, what I love most is the ability to work directly with our clients to solve their marketing and business problems and opportunities.
Q: What about the future of marketing are you most excited about? Trends? Tools? Platforms?
The ability to tie segmentation and personalized messages to create a consistent customer experience in all channels continues to mean different things in each of the industries we support and in each year we evolve to deliver this in different and impactful ways. Knowing that we haven’t yet seen what the impact of wearables will have on marketing is exciting too.
Q: If you could have the skills to do any other job at Harte Hanks not in your current department, what would you like to do?
I would like to be in the creative group. They always have so much fun together and they’re just so . . . creative!
Q: What’s on your bucket list?
I’ve already started checking things off my bucket list the past few years. I jumped out of a plane, went to Italy, and got my 500RYT therapeutic yoga instructor certification all within the last four years. My youngest son went to college four years ago, and I did not miss a beat to make my list of things I wanted to do, and start doing them. Most remaining bucket list items include new and unique places to travel. I hope to travel to Australia, Asia and return to Europe in the next 10 years.