Barry Winn, Senior Strategist
Barry Winn has spent more than 15 years working in the digital, multi-channel agency business. His diverse background comes from having worked in several of the key roles across the global agency landscape.
Prior to joining Harte Hanks, Barry served as Director of Strategy and Business Development for Realtime Media, a technology-driven consumer engagement agency. Not only is Barry a pro in our digital marketing world, he’s also an avid musician – writing, producing and performing in his spare time. He even has a national commercial jingle or two under his belt. A left and right brainer – sounds like the kind of guy you need to know, right? We think so too.
Let’s learn a little bit more about Barry:
Q: Tell us what a typical day at Harte Hanks looks like from your perspective.
A typical day involves a nice mix of collaborating with the teams (Creative, User Experience, Account, etc.) and working alone to create solutions and meet deadlines for our clients. During the last year, my primary client has been a national insurance company. Recently, I’ve participated in several new business pitches as well as taken on additional client work for a variety of healthcare clients. Daily interactions include both internal team members and clients.
Q: What is your role in making customer interactions smarter and how did you get there?
I provide omnichannel strategic planning services; working with our clients to create meaningful experiences for their customers and prospects. My background is a bit of a winding road in the agency world, as I’ve worked across Business Development, Strategy, Client Services and Tech. However, this background has given me a great perspective on many of the roles across a typical agency team. Smarter customer interactions start with smart team interactions within the walls of Harte Hanks. Understanding and respecting all of the stakeholders in the room – and what they’re trying to accomplish – makes us more powerful and effective for our clients.
Q: What is your favorite part of working for Harte Hanks?
Harte Hanks offers a great combination of autonomy and a collaborative environment. It allows me to surround myself with great people who have great ideas (and those who can execute the ideas as well) – but also lets me spend the necessary quiet time on research, trends, case studies, and what’s next for my clients. Also, the client portfolio at Harte Hanks allows me to work across B2B and B2C as well as verticals that I’m passionate about such as healthcare, financial services and retail.
Q: What about the future of marketing are you most excited about? Trends? Tools? Platforms?
I’m excited about the opportunity to be more relevant to the audiences we’re communicating to. Relevance is the key to building relationships in an age where it’s all about the customer. Content, channels, devices, timing, personalization; it’s all about customer choices. Marketing automation and data visualization are two things I’ve been working with for years. It’s been a great experience seeing these disciplines evolve and become such an integral part of what we do. We’re seeing and addressing customer behaviors in an individualized way – and have a great set of tools at our disposal – which are only going to get better!
Q: What is something about you that very few people know?
I am a devoted dog rescuer of the Rhodesian Ridgeback breed, working as a foster, volunteer and adopter. Our organization (RRCUS) has rescued hundreds of abandoned and abused dogs from all over the country; placing them in the loving homes they deserve.