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Gamification in B2B Sales: Is it Time? Part II

By Peter Ostrow

Part I of this series demonstrated the ways Best-in-Class companies lead under-performing firms in the adoption of various game mechanics practices, as well as in the utilization of externally provided gamification technologies and solutions. In the context of supporting Sales Effectiveness, the most successful sales teams indicate to Aberdeen that game mechanics measurably impact their ability to meet, and beat, sales quota numbers at a higher rate than Industry Average or Laggard companies – Figure 1.

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Source: Aberdeen Group

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