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The Harte Hanks Blog

Farewell to…”I’ll Have to Get Back to You on That”

By Peter Ostrow

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How often, as a consumer of real-life goods and services, are you motivated to buy some music, make a tee time, or transfer funds to your children (my unfortunate favorite), but decide to wait on the transaction until you are sitting in front of a desktop or laptop PC, comforted by wireless connectivity? Chances are this occurs far less frequently on a steady curve to zero, because everything has gone mobile, and our instant-gratification, on-demand culture will tolerate nothing less.

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Source: Aberdeen Group

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