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The Harte Hanks Blog

Enhance Customer Retention and Acquisition Strategies with Insurance Data Analysis

By Michael Chochrek

Thumbnail for 6083To better attract and retain customers, leading insurance companies must establish strategies that focus on improving their customers’ experience and optimizing their underwriting and pricing practices. This is easier in theory than reality as a recent study from Bain & Company concludes – insurance carriers are usually only good at one strategy, not both. However, I believe that insurance companies can accomplish these two objectives by systematically accessing and analyzing their full universe of data, including free form text and scanned documents, to gain new insights into their customers, business and market environment.


Source: Trillium Software

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