By Peter Ostrow
The previous blogs in this series have introduced Sales Enablement as a must-have that’s essential for modern marketing and sales teams that hope to keep up with the pace of change they see in the B2B buyer’s journey. Tell a better story than that of your competition, I’ve preached. Make it all about the customer’s needs, we’ve proved with data. Get in front of your buyer with every relevant app loaded on your tablet, say the research findings.