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boost conversions with facebook in digital funnel

How big of a role should Facebook play in your organization's digital funnel and overall conversion process? Bigger than you might think.

I've spoken with a lot of marketers who think Facebook isn't the right place to get in front of their target audiences. The assumption: spending money on Facebook ads [...]

delta tweets inaccurate photo for world cup

We've been hearing a lot lately about Donald Trump's tweets and tweeting behavior (like here and here and here). Dan Rather explains that this is because he is the first “social president,” just like John. F. Kennedy was the first “television president.” They were not the [...]

social media week

Recently Bristol played host to some of the finest social media minds in the country with over 1,500 attendees participating in 50 fact-packed Social Media Week events across the city. Harte Hanks sent a team to investigate.

With speakers from Facebook and Twitter at the same event we were never [...]

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Before a snowflake has fallen or a holiday decoration is placed, retailers and consumers indices' have already planned on the sales expectations they want to achieve. While the digital frontier shows no sign of slowing, now is the time to prepare for 2017.

A recent report by McKinsey Global Institute [...]

iOS 10 simple unsubscribe

In a continuing effort to improve their customers' experience, Apple recently began releasing iOS 10 and will continue throughout the fall. The release includes features and issues that will have a direct impact on email marketers. Most importantly:

Simple unsubscribe option Less real estate in the pre-header section Spotty support for image scaling Ability [...]
analytics illustration

I've spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with B2B businesses. While some of the differences between the two worlds are to be expected, such as [...]

Takeaways from the VR World Congress
from David Chandler | Tue, Apr 26, 2016 11:30:00 PM,
Screen Shot 2016-04-27 at 12.11.37 PM

On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you'd expect, many attendees were gaming professionals. But some speakers and exhibitors explored VR in relation to wider areas such as data visualisation, engineering, medicine and education.

VR is clearly beginning to make [...]

Database

When traditional “database marketing” first took off in the early 1990's, marketing performance measurement and attribution was quite simple. We generated sales and direct mail campaign performance reports using a handful of dimensions. Attribution was easily derived through business reply cards (attached to direct mail pieces), [...]

Technology Is Not a Substitute for Creativity
from Alan Kittle | Thu, Dec 10, 2015 3:55:00 AM,
Tech-Creativity

Marketing has always been a blend of art and science. But the rise of marketing technology has tilted the scales heavily towards the science end of the equation. This is not necessarily a bad thing – the digital revolution has armed marketers with information and techniques that drive more [...]

dmp_blog_harte-hanks

Marketers are overwhelmed with tools and channels, and most of these – OMG! – have a three-letter acronym (TLA) that we use to theoretically make it easier for us to discuss them (and of course, to make us feel like we are in the know!). DSP, SEM, PMD, PLA, [...]

 

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