Back to Full Site

Connections

The Harte Hanks Blog

Data Solutions

What-are-signals,-and-why-are-they-key-to-the-future-of-marketing_784px-x-502px


Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.”

In other words, every interaction our brands have with a customer should deliver value to that customer. One-to-one marketing is no longer good enough—even [...]

What-are-signals,-and-why-are-they-key-to-the-future-of-marketing_784px-x-502px


Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.”

In other words, every interaction our brands have with a customer should deliver value to that customer. One-to-one marketing is no longer good enough—even [...]

Trilliumblog_emails

by Jo-Anne Zullo, Product Manager for Enrichment at Trillium Software, a Syncsort Company


In the first of our 3-part “Golden Record” series, we will focus on email validation, to help you ensure you're really reaching your audience.

“Golden Records” are the Gold Standard of Customer Information

One of our clients refers to [...]

personal data

Have you ever imagined that each of us, as individuals, would own our personal data and be able to sell it to marketers? We may be headed in that direction.

On January 1, the FCC rolled out new rules to protect broadband consumer privacy. According to the FCC, these rules [...]

personal data

Have you ever imagined that each of us, as individuals, would own our personal data and be able to sell it to marketers? We may be headed in that direction.

On January 1, the FCC rolled out new rules to protect broadband consumer privacy. According to the FCC, these rules [...]

Trillium Leader in Gartner Data Quality Magic Quadrant

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

This just in! Trillium Software has been named a leader by Gartner in its 2016 Data Quality Tools Magic Quadrant. This is the eleventh year in a row that Trillium Software has been recognized as such by this major review [...]

Trillium Leader in Gartner Data Quality Magic Quadrant

by Keith Kohl, VP Product Management, Trillium Software

Last week, Gartner Group released its Data Quality Magic Quadrant (MQ) and Trillium Software is once again in the leader quadrant (the coveted upper right)! In fact, ever since Gartner has been publishing the Data Quality [...]

Trillium Quality for Salesforce 1.2
from Trillium Software | Mon, Oct 17, 2016 6:05:00 PM,
Trillium Quality for Salesforce

by Keith Kohl, VP Product Management, Trillium Software

We've all seen the statistics on data quality degradation, particularly in CRM systems like Salesforce and Microsoft Dynamics CRM. I've seen stats of anywhere from 2% to over 6% data quality degradation every month. Think about what [...]

Data Quality Challenges

by Chris Martins, Product Marketing Manager, Trillium Software

It's there every time I get in my car, nagging me. There's this little wrench icon, which began to appear about a month ago. And there's the service notification in the middle of my dashboard, with the mileage indicator (-891) telling me [...]

Delivering Quality

by Chris Martins, Product Marketing Manager, Trillium Software

Considering a data quality program? What's the best way to implement it? One of the decisions that organizations must make is where data quality (Trillium's focus) fits within their overall approach to technology architecture and business solutions. Is data quality technology a [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

Connect with US