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Data Solutions

It's no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and content, and marketers find themselves awash in a sea of priorities.

The typical way that we [...]

It's no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and content, and marketers find themselves awash in a sea of priorities.

The typical way that we [...]

optimize marketing spend with fractional attribution

As banks and credit unions face increasing pressure to compete with fintech innovations, peer-to-peer lenders and digital payment channels, it becomes more crucial than ever to optimize marketing spend and understand which channels provide the greatest ROI.

In our last post, we discussed several types of attribution models and determined that [...]

optimize marketing spend with fractional attribution

As banks and credit unions face increasing pressure to compete with fintech innovations, peer-to-peer lenders and digital payment channels, it becomes more crucial than ever to optimize marketing spend and understand which channels provide the greatest ROI.

In our last post, we discussed several types of attribution models and determined that [...]

identify anonymous visitors with signals

A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer's journey—marketing in the moment. This is not a simple task, given the explosive growth of customer data we have at our fingertips, driven by [...]

identify anonymous visitors with signals

A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer's journey—marketing in the moment. This is not a simple task, given the explosive growth of customer data we have at our fingertips, driven by [...]

Fiserv attribution across the customer journey

An overwhelming amount of financial marketing executives—96 percent, according to The Financial Brand—feel that measuring ROI is a challenge. And 47 percent struggle to accurately quantify their department's impact. That's the bad news, the good news is that marketing is increasingly being seen as a revenue center within [...]

Fiserv attribution across the customer journey

An overwhelming amount of financial marketing executives—96 percent, according to The Financial Brand—feel that measuring ROI is a challenge. And 47 percent struggle to accurately quantify their department's impact. That's the bad news, the good news is that marketing is increasingly being seen as a revenue center within [...]

marketing signals

Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.”

In other words, every interaction our brands have with a customer should deliver value to that customer. One-to-one marketing is no longer good enough—even [...]

marketing signals

Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.”

In other words, every interaction our brands have with a customer should deliver value to that customer. One-to-one marketing is no longer good enough—even [...]

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