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diagram of martech for human marketing

In my last post, Rise of the (Marketing) Machines: How to Tame Them, I discussed the challenge marketing leaders face in bridging the gap between the journey experience their audience expects and the technology requirements to deliver on those expectations. While the first step in bridging that gap is [...]

It's no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and content, and marketers find themselves awash in a sea of priorities.

The typical way that we [...]

It's no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and content, and marketers find themselves awash in a sea of priorities.

The typical way that we [...]

optimize marketing spend with fractional attribution

As banks and credit unions face increasing pressure to compete with fintech innovations, peer-to-peer lenders and digital payment channels, it becomes more crucial than ever to optimize marketing spend and understand which channels provide the greatest ROI.

In our last post, we discussed several types of attribution models and determined that [...]

optimize marketing spend with fractional attribution

As banks and credit unions face increasing pressure to compete with fintech innovations, peer-to-peer lenders and digital payment channels, it becomes more crucial than ever to optimize marketing spend and understand which channels provide the greatest ROI.

In our last post, we discussed several types of attribution models and determined that [...]

identify anonymous visitors with signals

A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer's journey—marketing in the moment. This is not a simple task, given the explosive growth of customer data we have at our fingertips, driven by [...]

identify anonymous visitors with signals

A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer's journey—marketing in the moment. This is not a simple task, given the explosive growth of customer data we have at our fingertips, driven by [...]

Fiserv attribution across the customer journey

An overwhelming amount of financial marketing executives—96 percent, according to The Financial Brand—feel that measuring ROI is a challenge. And 47 percent struggle to accurately quantify their department's impact. That's the bad news, the good news is that marketing is increasingly being seen as a revenue center within [...]

Fiserv attribution across the customer journey

An overwhelming amount of financial marketing executives—96 percent, according to The Financial Brand—feel that measuring ROI is a challenge. And 47 percent struggle to accurately quantify their department's impact. That's the bad news, the good news is that marketing is increasingly being seen as a revenue center within [...]

便秘解消にはキャンドルブッシュがオススメなのです。まずキャンドルブッシュを知らないという人もいるかもしれないので、先にキャンドルブッシュのことから説明をしていこうかと思っております。キャンドルブッシュの作用なども説明しようと思っているので、参考にしていただけたら幸いです。キャンドルブッシュとは?キャンドルブッシュとは薬草の一種で、非常に便秘に高い効力を持っているのです。頑固な便秘にもきくし、それに最近ではサプリメントやお茶などにも使用されており、キャンドルブッシュを摂取することは簡単になってきています。吸収率が高くて、整腸作用があるので便秘に困っている!という人にとっては、オススメなアイテムだと言えますね。キャンドルブッシュの効果キャンドルブッシュの効果としては、先ほど行ったとおり整腸作用による便秘の解消がメインですね。キャンドルブッシュにはポリフェノール、ミネラル、ビタミンなどが配合されているので、下剤のような効果ではなく、自然に便が出るような感覚で便秘がなおるのです。便秘が治るだけならまだしも、次の便秘の予防にもなるので、一度飲んでみることをおすすめします。キャンドルブッシュでダイエットキャンドルブッシュにはダイエットの効果も期待できるので、このサプリメンをと摂取してダイエットに励むという女性も少なくはありません。ポリフェノールには副次効果として、脂肪燃焼作用があるのでダイエットにも効果的なのです。 [...]

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