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The Harte Hanks Blog

Data-Driven Marketing on the Roadmap to Revenue [Infographic]

By Andrew Moravick

We don’t just happen upon effective marketing initiatives, or strike it rich with successful campaigns by hapless strokes of luck. Great marketing is engineered. It’s built out of a better understanding of our buyers and a bolder focus on delivering value. We don’t leave our audiences to wander aimlessly on their buyer’s journey; we build roads to speed them to their desired solutions. To chart such precise pathways to purchase decisions, however, it takes equally precise insights into what’s happening in the marketing and sales pipeline. In other words, this road to marketing-sourced revenue is written in data‚Ķ

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Source: Better Demand Gen

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