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The Harte Hanks Blog

Why CPQ? Why Me?

By Peter Ostrow


Welcome to the first of our five-blog journey focusing on the fast-growing niche of Configure / Price / Quote deployments. My job here is to leverage Aberdeen’s objective research findings to detail when, where, and how CPQ is most effectively used to reduce friction in the sales cycle. Your responsibility is to learn, not so much from me, but from your peers, contemporaries, and competitors, whether your sales engine is running in top gear or not.


Source: Aberdeen Group

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