By Len Dubois
Hey marketing people – I hope you’re on top of your efforts to comply with Canada’s Anti-Spam Law or CASL. Passed in December 2010 (and the deadline for compliance is July 1, 2014… oh my!), the Canadian law prohibits the sending of commercial electronic messages to Canadian contacts without the recipient’s implied vs express consent. So, organizations could incur hefty penalties if Canadians report receiving unsolicited marketing messages.
Source: Trillium Software