from Kylie Alexander | Thu, Feb 23, 2017 6:05:00 PM,
Esther Lee, CMO of MetLife, admits that for most financial services companies, marketing is typically equivalent to sales support. When she arrived at the company in 2015, she found that many of her marketers were just “brochure ware people.” Standard volume-based strategies weren't cutting it.
Lucky for Lee, MetLife was [...]
from Alan Kittle | Mon, Feb 06, 2017 7:19:00 PM,
No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in Houston. No wonder millions took the 6th off work and school!
Super Bowl commercials [...]
from Frank Grillo and Karl Hellman | Thu, Feb 02, 2017 3:51:00 PM,
First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks).Case study from Dr. Karl Hellman
In our 3-second attention span world, social media marketing often grabs attention with dramatic discounts: 30% off or more. But discounts erode profits and detract from [...]
from Ryan Moats | Fri, Jan 27, 2017 4:26:00 PM,
For years, retailers have been told that to compete in the new ecommerce world, they need to have a well-established omnichannel organization. The 2016 holiday season proves that the time has come—and it is not going away. Retailers that do not have a solid omnichannel strategy that lets customers shop [...]
from Frank Grillo and Karl Hellman | Fri, Jan 27, 2017 3:41:00 PM,
First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks)Case Study from Dr. Karl Hellman
We live in a cluttered marcom world: thousands of messages bombard us every day. Here's how a professional services firm cut through and grew their business.
How do you get to the answer of determining how one agency sets themselves apart? In my experience in the agency world, most, if not all, advertising agencies talk like they are selling you the same thing: 50% creative idea generation plus 50% management and organization of those ideas so [...]
from Frank Grillo | Thu, Jan 19, 2017 4:56:00 PM,
We all know by now that consumers are in the driver's seat when it comes to marketing and the customer experience in 2017. To meet their ever-increasing expectations, we'll need to get to know them at a deeper level than ever before and speak to them more contextually than we've [...]
from Candi Williams | Fri, Jan 13, 2017 9:51:00 PM,
Data, data, data. It's at the heart of just about everything today and getting cleverer by the minute. But what does that mean for creativity? Right now, data-driven creative is a much-discussed topic in the marketing world. And for decades, we've been marrying data and creativity to make amazing things [...]
We've been discussing the importance of meeting customer demands for context and personalization in 2017. So far, we have established that we need to think beyond one-to-one marketing and focus on the small data to succeed in this Age of ‘Me,'.
The next area all marketing leaders must critically [...]
from Frank Grillo | Mon, Jan 09, 2017 2:38:00 PM,
We've established that this is the year of the consumer. We're living in The Age of ‘Me', and that means that as marketers, we really need to understand who our customers and our prospects are—and we need to use that to speak to them contextually.