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Javed Matin value mission

Esther Lee, CMO of MetLife, admits that for most financial services companies, marketing is typically equivalent to sales support. When she arrived at the company in 2015, she found that many of her marketers were just “brochure ware people.” Standard volume-based strategies weren't cutting it.

Lucky for Lee, MetLife was [...]

Happy emoji for 2017 super bowl ads

No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in Houston. No wonder millions took the 6th off work and school!

Super Bowl commercials [...]

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First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks).

Case study from Dr. Karl Hellman

In our 3-second attention span world, social media marketing often grabs attention with dramatic discounts: 30% off or more. But discounts erode profits and detract from [...]

holiday 2016 lessons learned

For years, retailers have been told that to compete in the new ecommerce world, they need to have a well-established omnichannel organization. The 2016 holiday season proves that the time has come—and it is not going away. Retailers that do not have a solid omnichannel strategy that lets customers shop [...]

First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks)

Case Study from Dr. Karl Hellman

We live in a cluttered marcom world: thousands of messages bombard us every day. Here's how a professional services firm cut through and grew their business.

Stu [...]

How to Use Combinatorics to Generate Good Ideas
from Walt Ruday | Thu, Jan 19, 2017 5:49:00 PM,
combinatorics

How do you get to the answer of determining how one agency sets themselves apart? In my experience in the agency world, most, if not all, advertising agencies talk like they are selling you the same thing: 50% creative idea generation plus 50% management and organization of those ideas so [...]

execs focus on artificial intelligene

We all know by now that consumers are in the driver's seat when it comes to marketing and the customer experience in 2017. To meet their ever-increasing expectations, we'll need to get to know them at a deeper level than ever before and speak to them more contextually than we've [...]

data-driven creative makes an impression on a mobile user

Data, data, data. It's at the heart of just about everything today and getting cleverer by the minute. But what does that mean for creativity? Right now, data-driven creative is a much-discussed topic in the marketing world. And for decades, we've been marrying data and creativity to make amazing things [...]

Cashier provides ROA, the most important marketing metric

We've been discussing the importance of meeting customer demands for context and personalization in 2017. So far, we have established that we need to think beyond one-to-one marketing and focus on the small data to succeed in this Age of ‘Me,'.

The next area all marketing leaders must critically [...]

small data about your prospects paints a clearer picture

We've established that this is the year of the consumer. We're living in The Age of ‘Me', and that means that as marketers, we really need to understand who our customers and our prospects are—and we need to use that to speak to them contextually.

I started off my 2017 [...]

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