There’s a lot of personal investment that goes into creating content. We don’t just pull levers and print out content like a cold assembly line; we all have to invest our time, creativity and talent into our marketing assets in order make them relevant, relatable, and effective. Naturally, with all the personality that goes into content, it can be pretty easy for us to get personally attached to the content we create. When these attachments go wrong, however, content marketing can turn to content hoarding, and valuable messaging can turn into detrimental cries for help. To help you avoid such content hoarding habits, we’ve identified the six most common types of content hoarders, and how you can immunize your organization against them.
Source: Better Demand Gen