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Good Data – An Essential Part of the Marketing Recipe

by Chris Martins, Product Marketing Manager, Trillium Software

Trillium recently hosted a webinar during which John Coe, a co-founder at B2BMarketing.com, discussed the changing role that customer data has in today's marketing environment. The key point [...]

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Being connected via wearables without your mobile device is already a reality with untethered Tech, like Android Wear and the Samsung Gear S2, which both support e-SIMs tapping into your pre-existing cell network at no extra cost. It's a good bet that every smartwatch brand will have an LTE version [...]

With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because it makes our decision-making easier, our lives more efficient and allows us to do more of the [...]

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As marketers, we are all aware of the multitude of choices our customers have when they need to find information. Traditional advertising channels are delivering direct mail, TV advertisements, print and infomercials, while blogs, product reviews and comparative shopping sites can quickly deliver information via computer, phone or tablet. One [...]

A Wider Context for Content
from Alana Griffiths | Wed, May 11, 2016 3:44:00 AM,
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Over the past five years, content marketing has become a major strategic theme occupying B2B events, editorials and analysts. Many brands have jumped on the content creation bandwagon – the internet is awash with blogs and white papers, infographics and video. And it keeps on coming. I'm not disputing the [...]
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I've spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with B2B businesses. While some of the differences between the two worlds are to be expected, such as [...]

Takeaways from the VR World Congress
from David Chandler | Tue, Apr 26, 2016 11:30:00 PM,
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On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you'd expect, many attendees were gaming professionals. But some speakers and exhibitors explored VR in relation to wider areas such as data visualisation, engineering, medicine and education.

VR is clearly beginning to make [...]

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Most of the companies we work with have a difficult time executing against a unified customer experience as different groups within the organization have different definitions and perceptions of what that experience should be. Customer Service tends to have a reactive approach, measuring performance through CSAT, response time, and reaction [...]

Bridging Digital and Physical Worlds for the Right Customer Experience

by Chris Martins, Product Marketing Manager, Trillium Software

Reconciling the borderless nature of digital interactions with the physical world of where customers actually are can present challenges. Unless potential issues are anticipated and addressed in your processes and supporting systems the price you pay can be a poor experience delivered [...]

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How to get over what is keeping you up at night
And, I don't just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be certain that you are investing in the right channels to acquire more customers? What [...]

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