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It certainly doesn't feel like the U.S. economy is firing on all cylinders. We're experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil prices could further impact consumer spending. However, despite a sluggish economy through the first half of 2016, the housing [...]

Single View of the Customer or Single View for the Customer

by Chris Martins, Product Marketing Manager, Trillium Software

The concept of a single or unified customer view has long been expressed as a key motivation for investing in CRM, both in terms of an overall CRM strategy as well as its supporting systems. Given the complexity of modern IT architectures [...]

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In our last article we discussed how the advent of IoT is bringing marketers an overwhelming amount of data, behemoth data, that can be synthesized into usable knowledge that can drive more effective customer journeys. With companies having access to all of this data, we'd like to talk more about [...]

Good Data – An Essential Part of the Marketing Recipe

by Chris Martins, Product Marketing Manager, Trillium Software

Trillium recently hosted a webinar during which John Coe, a co-founder at B2BMarketing.com, discussed the changing role that customer data has in today's marketing environment. The key point [...]

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Being connected via wearables without your mobile device is already a reality with untethered Tech, like Android Wear and the Samsung Gear S2, which both support e-SIMs tapping into your pre-existing cell network at no extra cost. It's a good bet that every smartwatch brand will have an LTE version [...]

With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because it makes our decision-making easier, our lives more efficient and allows us to do more of the [...]

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As marketers, we are all aware of the multitude of choices our customers have when they need to find information. Traditional advertising channels are delivering direct mail, TV advertisements, print and infomercials, while blogs, product reviews and comparative shopping sites can quickly deliver information via computer, phone or tablet. One [...]

A Wider Context for Content
from Alana Griffiths | Wed, May 11, 2016 3:44:00 AM,
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Over the past five years, content marketing has become a major strategic theme occupying B2B events, editorials and analysts. Many brands have jumped on the content creation bandwagon – the internet is awash with blogs and white papers, infographics and video. And it keeps on coming. I'm not disputing the [...]
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I've spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with B2B businesses. While some of the differences between the two worlds are to be expected, such as [...]

Takeaways from the VR World Congress
from David Chandler | Tue, Apr 26, 2016 11:30:00 PM,
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On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you'd expect, many attendees were gaming professionals. But some speakers and exhibitors explored VR in relation to wider areas such as data visualisation, engineering, medicine and education.

VR is clearly beginning to make [...]

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